Helvetica Documentary Questions and Answers

Where does Helvetica originate from? What country?
Switzerland.
What does the name Helvetica mean in English
The Swiss typeface.
What year was Helvetica created, who created it?
By Eduard Hoffman in 1957.
What is the design style that Helvetica brought to popularity worldwide
Neutralism.
Name 3 qualities of Helvetica.
It is clear and legible, neutral, and has great use of White-Space.
List the names of 3 different design styles or design movements that are discussed in the film.
Modernism, Neutralism, and Post-Modernism.
Which screen fonts did Matthew Carter design?
Verdana and Georgia for Microsoft.
What is the cloned version of Helvetica called?
Arial.
Is David Carson a trained designer? How does it affect his approach?
No, he has no formal training. This makes his approach chaotic but supremely unique. It's very abstract and interpretive. He's more concerned with making his words expressive than clear.
What magazine did David Carson Design?
Raygun.
Name 5 brands that use Helvetica.

Metlife, Greyhound, Jeep, BMW, Kawasaki.

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